Article provided by: Medina Communications Corp.
Get a Denver media buyer on your side like Medina Communications and make sense of the complex world of media. We’ll help you leverage the best media platforms for your campaign to get optimal results. If you’d like to meet with our creative team, feel free to call during normal business hours or a send an email any time, and we’ll be glad to provide you with a free consultation.
How to Understand Media
There are basically two types of media that you should be aware of:
1. Traditional Media
2. New Media
Traditional media can be television commercials, radio advertisements, direct mail, or a printed ad in a magazine or newspaper. Unlike traditional media, new media has an online platform. For example, Facebook, Twitter, Pandora, Spotify, and any of the ad networks are all going to be considered non-traditional or « new » media.
Cake and Media
Before we get into our Dever media buying further, we’d like to use an analogy – a cake analogy. When you go to the grocery store, and you have it in your mind that you want to bake a cake, you’re going to buy things like sugar, flour, butter, eggs, and cake frosting- all the things you need to bake a cake. These are the key ingredients to follow the perfect recipe to make a cake.
The same holds true with advertising. When you are a business owner or someone working in the marketing department of a business, you want to follow a recipe for the perfect advertising plan for your product, event, services, or a client you’re promoting. But unlike selecting cake ingredients in the grocery store, advertising ingredients can be very hard to come by. For one thing; when you’re walking through the grocery store, people are throwing ingredients at you. With advertising, that’s exactly what happens. People are telling you to buy « this » and use « that » for your advertising.
Follow Our Recipe
This is where media buyers like Medina Communications come in. We have worked with lots of vendors and businesses with different products and service lines. Over time; we have developed specific advertising recipes to use for each industry. Of course, those recipes will change over time based on your goals, but we make it easy for you. We streamline the media buying process and help you do what you need to do to be successful in advertising.
How Do We Help People with Media Buying?
We want you to be able to reach your target demographics. This includes gender, age group, geography, and we want to do it by hitting your bottom line with your advertising dollars. In a nutshell, this is what media buying is, and Medina Communications is the premier Denver media buyer.
At Medina Communications, we work with a great team of media buyers. We all come from different backgrounds in the media world, so we bring that wealth of knowledge to Medina Communications. All of our team members are among the very best at what they do, and collaboratively, they make Medina Communications the number one Denver media buyer.